
Minutes of January 10, 2006
Present were: Louis Calabrese,
Vice Chairman;
not present.
Jim White from Business Partners
explained that Business partners is a franchise store that would be opening in
the Heritage Park Plaza and that the owners of the company require all
franchises to be located in a mall setting.
Mr. White wanted to discuss the signage in the front of the store and
explained when he first submitted the request for signage that the signage on
the left was acceptable but the one on the right was not. He said he was a little surprised after
reading the signage requirements that it was not allowed and was hoping that
the Board would reconsider and approve it after talking with him that evening
and knowing where they were coming from.
He said that the sign is not advertisement, that it is only telling
about the services provided in their business and feels that what they are
requesting falls in line with what the Town would allow. He provided the Board with a booklet of other
businesses in town that have more than one sign and provide advertising on
those signs.
Ms. Richards said some of the
signs Mr. White referred to had not been applied for nor approved and that the
Board was hoping that the new building inspector will start enforcing the
signage requirements as of April by revisiting each establishment. She said when Mr. White first submitted their
application they were addressing the business on the front of the building and
that was an allowed sign. Ms. Richards
said the Board was looking to identify the business location with the signage
and that advertising was not allowed. Mr. White said it would address their target
demographics because they are limited in their budgets. He added that they would only be able to go
after specific targets. Ms. Richards
asked if they were limited to what they could put at the street level in the
window because they are allowed a window sign.
Mr. White said that the window was problem because it is poorly lit and
blocked and half of their frontage is brick, it would simply just not show up.
Ms. Richards said to her the logo is the primary sign and what they were
looking to do was to advertise which would be an accessory component of the
primary sign.
Mr. Morrissette said he understood
why Mr. White was arguing because he has the pictures to show it, however the
fact of the matter was the Board is allowed to approve signage and the zoning says it is not allowed. Mr. White referred to the by-law stating
“signs must identify or otherwise relate to the primary use of the building and
cannot be used for other purposes such
as advertising” and it seemed pretty clear that he was relating to the primary
use of the building and nothing more.
Mr. White said they could change
the design and make it one sign but he does not think it would be aesthetically
pleasing and it would save them a lot of money.
Ms. Richards said there could be a primary sign with some accessory
information within that same sign.
Mr. Morrissette suggested maybe
they should address the issue at the next meeting when there is a full Board in
attendance. Ms. Richards added because
if they voted that evening there probably would not be a unanimous vote. Mr. Morrissette said all 3 board members in
attendance that evening would have to say yes and Mr. White probably would not
get that, so he advised Mr. White, in fairness to him, to allow the Board to
extend the meeting and then he could explain it to rest of the Board. Mr. White agreed to come back to the next
meeting on the 24th of January.
Mr. Morrissette read a letter from Gary Weiner, Ecotec
Environmental requesting a waiver of traffic study for Premier Source Credit
Union. He said that the relocation of
the credit union approximately 1,500 feet southerly of their existing business
would have minimal impact on the
Mr. Weiner introduced Bonnie Raymond, CEO and Manager of Premier
Source Credit Union and explained currently the credit union was located in the
Mr. Calabrese asked how big the building would be. Mr. Weiner said a 9,000 square foot two-story
building and at this point they would be the only tenant.
Mr. Morrissette said his only thought was what if they sell the
property and someone else goes in there such as another credit union or a bank which
typically is considered a high volume traffic generator. Mr. Weiner said they would have to come back
before the Board for a Site Plan Review.
Mr. Morrissette said they would have to come back but the building would
be already built and they could not be stopped from going in there because they
have proper parking and all they are concerned with is the effect on the
traffic not necessarily on the parking. Mr. Morrissette continued to state that
the Board was concerned about the traffic generated from a bank that could
effect
After further discussion, and upon
motion duly made and seconded, the members in attendance (Louis Calabrese,
The Board reviewed the ANR
plan dated January, 2006 submitted and owned by Carmine Capua and the plan,
dated January, 2006 showing the creation of two new Lots, Lot 2-A containing
10,000 square feet and Lot B, containing 10,000 square feet – both having at
least 75 feet of frontage on Tufts Street.
Both parcels are in compliance with the Zoning By-laws. After discussion and upon motion duly made
and seconded, the Board voted unanimously (3-0) to approve the ANR.
The Board reviewed the ANR
plan dated January, 2006 submitted by Michael Carabetta and the plan, showing the creation of three new parcels,
Parcel A containing 25,029 square feet; Parcel B containing 25,564 square feet
– both having at least 140 feet of frontage on Markham Road; and Parcel C,
containing 66,834 square feet and at least 140 feet of frontage on Allen
Street, all parcels in compliance with the Zoning By-laws.
After
discussion and upon motion duly made and seconded, the Board voted unanimously
(3-0) to approve the ANR.
Waiver of Site Plan Review & Signage – Frame Corner
Gallery,
Mr. Morrissette read a letter into
the record from Michael Pluta, President requesting
a Waiver of Site Plan Review to
relocate an existing business. Upon
motion duly made and seconded, the members unanimously (3-0) voted to GRANT the
request for Waiver of Site Plan Approval to open the Frame Corner Gallery in an
existing building located at 225 Shaker Road.
This site is an existing site for retail businesses and the new parking
plan on file is being reviewed by the Planning Board and Department of Public
Works.
After review of the sign
applications and the color renderings presented, the Board unanimously (3-0)
voted to approve the ground sign as presented showing the name and address of
the business, conditioned upon obtaining a building/sign permit from the
Building Inspector. The second application
for signage on an awning across the building was denied by the Board due to the fact that such signage is not allowed in
the Zoning by-laws.
After
review of the application and the diagrams/pictures, it was unanimously voted
(3-0) by the Board to APPROVE the sign as presented to be placed on the
building provided it does not measure more than three (3) square feet per
linear foot of the building front.
However, the second sign application requesting the ground sign was
unanimously denied by the Board. The
sign must identify the business i.e. Lighthouse Liquors. Furthermore, the total signage for the site
cannot exceed 100 square feet. As
presented, the ground sign measures 56 square feet – added to the proposed 70
square feet of the building sign totals 126 square – 26 square feet over the
allowance,
and the
building sign was allowed contingent
upon approval by the building inspector with regard to size as.
There being no further business
and upon motion duly made and seconded, the Board voted unanimously to close
the public meeting at p.m.
For
the Board
Thomas
J. Morrissette, Acting Clerk